Surprises in daily life are fun. Surprises on your phone bill aren't fun.
Since the founding of the company, Tele2 is known for low prices, an important factor to be successful in the telecom market. But Tele2 goes further – furtherer – to give their clients what they need for less. It is the first work of a larger integrated campaign that follows the repositioning of Tele2 from price fighter to a value proposition and will be shown in all future communications.
The campaign is developed and executed in collaboration with BBH London.