|Title||"Tele2 NonStop - Mobile without surprises"|
|Campaign||For the Good of Mankind|
|Date of First Broadcast/Publication||2/2013|
|Business Sector||Telecommunications Services|
Since the founding of the company, Tele2 is known for low prices, an important factor to be successful in the telecom market. But Tele2 goes further – furtherer – to give their clients what they need for less. It is the first work of a larger integrated campaign that follows the repositioning of Tele2 from price fighter to a value proposition and will be shown in all future communications.
The campaign is developed and executed in collaboration with BBH London.
|Tagline||Surprises in daily life are fun. Surprises on your phone bill aren't fun.|