KesselsKramer London, United Kingdom Advertising / Full Service / Integrated

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KesselsKramer Creative Work

Title "LIFE DESIGNED WITH SISSY-BOY"
Agency KesselsKramer
Campaign LIFE DESIGNED WITH SISSY-BOY
Advertiser Sissy Boy Jeans
Brand Sissy Boy Jeans
Date of First Broadcast/Publication 10/2013
Business Sector Clothing
Story

Fashion and lifestyle brand Sissy-Boy stands on the verge of a huge switch in image, tone, products and policy. The new Sissy-Boy dreams of new labels, new stores and hotel rooms in special places. It communicates with great stories and passionate poetry. Sissy-Boy is all about combinations, meetings and connections and the stories that arise from them.

KesselsKramer developed the new theme ‘LIFE designed with Sissy-Boy’, which encourages people to actively shape their own existence. This goes beyond mere products, of course. It is not just about the clothes you wear or the things you own; it is about the personal stories behind them. Every body chooses different designs in life. Sissy-Boy helps you determine your own. Photography was done by Anne Claire de Breij and Nine IJff. 

Tagline LIFE designed with Sissy-Boy
Media Type Outdoor / Out of Home
More Information http://www.sissy-boy.nl/

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