Fashion and lifestyle brand Sissy-Boy stands on the verge of a huge switch in image, tone, products and policy. The new Sissy-Boy dreams of new labels, new stores and hotel rooms in special places. It communicates with great stories and passionate poetry. Sissy-Boy is all about combinations, meetings and connections and the stories that arise from them.
KesselsKramer developed the new theme 'LIFE designed with Sissy-Boy', which encourages people to actively shape their own existence. This goes beyond mere products, of course. It is not just about the clothes you wear or the things you own; it is about the personal stories behind them. Every body chooses different designs in life. Sissy-Boy helps you determine your own. Photography was done by Anne Claire de Breij and Nine IJff.