eBay – the global online marketplace, and a new client of KesselsKramer – launched its service in Russia in 2010. To continue its success, KesselsKramer has been tasked to turn high brand awareness into higher conversion.
The solution for this task is to say that eBay is shopping that empowers: there's the promise of high quality discoveries; an unmatched international offering; and a curated experience through smart personalisation.
In other words, eBay is what a shop would look like if it was perfectly, personally curated to your needs. And it adapts its experience and "shop window" to every user's personal preferences.
This has resulted in a campaign whose theme is "The world in your hand", or as they say in Russian "ВЕСЬ МИР ПОД РУКОЙ". The 30 second TV and online film is shot by Spanish collective Canada.