adidas Originals - “Unite all Originals”
adidas
| Title | Unite all Originals |
| Agency | SID LEE WORLDWIDE INC. Headquarter |
| Advertiser | adidas |
| Brand | adidas Originals |
| Product Category | Apparel, Fashion & Footwear |
| Campaign Name | Unite all Originals |
| Country of Production | Canada |
| Date of First Broadcast/Publication | March 5, 2013 |
| Media Type | Web Film / Viral |
| Length | 102 Seconds |
| Sound Mix |
Velvet Sound, Tranquille Le Chat |
| Creative Director |
Jean Francois Dumais, Ness Higson, Simon Schmitt, Charles Hall |
| Art Director |
Ruben Beddeleem, Lana Shahmoradian, Sofia Gillstrom, Henrik Leichsenring, Daniel Sumarna |
| Producer |
Melanie La Rue |
| Designer |
Kevin Yaun |
| Photography production |
Simon Wassef |
| adidas Global Marketing Director |
Alexander Matt |
| Executive Creative Director |
Kris Manchester |
| Copywriter |
Joe Hagel, Bryan Wolff-Shoemaker |
| digital Strategy |
Andreas Widman |
| Head of Production |
Claudia Roy |
| Executive producer |
Josh Reynolds |
| Art-buying director |
Vahid Tizhouch |
| Print Producer |
Dana Klyszejko |
| Business Affairs |
Paul Fitzgerald |
| account director |
Connie Ponari, Markus Gerdemann |
| Digital Production Partner |
B.reel Stockholm |
| Production Management |
Jimmy Lee |
| Direction |
So Me |
| Director of Photography |
Arnaud Potier |
| Post Production |
Digital District |
| Editor |
Walter Mauriot |
| Sound Design |
A-Trak, Marco Casanova, Laurent D’Herbecourt |
| Production House |
Iconoclast |
Story
On March 5th, 2013, adidas Originals launched its new 2013 global campaign "Unite All Originals". At the centre of the launch is the adidas' collider', an online application that lets people dive into a world of original content. International artists from various disciplines smash together to create something truly unexpected and unique. In addition to that "Unite All Originals" debuts with a 90-second hero film, created in collaboration with DJ/producer A-Trak and director & visual artist SoMe.
