With big wins at home and abroad, it’s a hat trick for Sid Lee, Marketing’s 2011 Agency of the Year for the third year in a row
Agency presidents are a competitive bunch. This comes through in off-the-record conversations where even then they are reluctant to praise the work of rival agencies and quick to point out flaws in campaigns or how they did the same thing first—only better. Except when they discuss Sid Lee.
If there was an industry stat that tracked the compliments of agency presidents, Sid Lee would lead the league. It’s not overly effusive or glowing—let’s not get carried away—but simple concessions that they’d like to see their agency be more like Sid Lee. And who can blame them?