Fold7

Fold7

London, United Kingdom

Full Service

Basic Info

Core Competencies: Branded Content/Entertainment, Strategy and Planning, Consumer

Founded in: 1995

Creative Work: 79

Clients: 18


Contact Information

16-18 Kirby Street
London EC1N 8TS
United Kingdom
Phone: (+44) 0207 251 0101
Email:
Website:

Alex Beiner

Alex Beiner

Head of New Business
Core Competencies: Branded Content/Entertainment, Strategy and Planning, Consumer

Founded in: 1995

Creative Work: 79

Clients: 18

Fold7

16-18 Kirby Street
London EC1N 8TS
United Kingdom
Phone: (+44) 0207 251 0101
Email:
Website:
Alex Beiner

Alex Beiner

Head of New Business

About the agency Fold7

We like to think of ourselves as a 21st Century advertising agency, focused very much on 21st Century consumers.

Our guiding principle is ambition. It’s the filter that we apply to everything we do – ambition for our clients’ businesses, for the talent we employ, and for the work we produce. We work well with clients who have big ambitions because that’s where the best ideas come alive.

Welcome to the Fold. 

Languages

English

Philosophy & Competitive Advantages

In this ‘Google-era’, consumers are empowered like never before. They just naturally expect a few things from any brand, like choice and control, and being able to find out what they want to know easily and quickly. They expect to be able to contribute their opinions, by reviewing, sharing and advising others as part of a community based on trust and experience. And we know how busy they are and how intense the competition for their attention is.

So we see the role of advertising as a persuasive doorway to invite people into the brand and we create modern ideas that these savvy consumers can connect with. Ultimately, our job is to deliver a seamless brand experience through whichever channel consumers choose to engage with brands. 

 

Featured Work

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Clients

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Brand: Magners

Category: Beers, Ciders, Lagers

Brand: Wonga

Category: Banking, Finance, Law & Insurance

Brand: Gumtree.com

Category: Internet Sites (Excluding ISPs)

Brand: Carlsberg

Category: Alcoholic

Brand: Somersby Cider

Category: Alcoholic

Brand: Pandora

Category: Jewelry

Trade Organizations

Institute of Practitioners in Advertising (IPA)
Marketing Society (MS)
Oystercatchers Club