Proximity Worldwide

New York, United States

Digital

TitleRaising Eyebrows and Subscriptions
Agency
Campaign Raising Eyebrows and Subscriptions
Advertiser The Economist
Brand The Economist
Date of First Broadcast/Publication
Business Sector Media, Publishing & Production
Story

The Economist was seeing subscription levels plateau and evidence that their core prospect base had been tapped. They wanted a digital display campaign to raise subscriptions from an audience of ‘progressives’ that had hitherto rejected The Economist as a handbook for the corporate elite. One that was too narrowly focussed on finance and politics, and not especially relevant to them. So, we had to do something different to challenge perceptions – without destroying the intellectual legacy of the famous brand ads of the past. 

Media Type Digital
Length

Featured Work