MetLife - “Remember me”
|Campaign Name||Remember me|
|Country of Production||France|
|Date of First Broadcast/Publication||November 1, 2011|
|Media Type||Web Site|
The MetLife 'Remember Me' microsite is an interactive gallery of real memories of Alzheimerʼs sufferers.
Visitors are invited to restore a memory by clicking on a photo and listening to a story. For each memory
restored, the MetLife Foundation will donate a dollar on behalf of the user who restored the memory, up to $1,000,000.
CP +B (Crispin Porter + Bogusky) was looking for a creative production partner and chose Diplomatic-Cover to help realize this vision in a beautiful, emotive way that performs well.
Drive large amount of memories restored + Increase awareness of the program via sharing over social media
The site brings to life as a floating, spatial gallery – the photos hanging in a rotating solar-systemlike space. In addition to the photos, a social layer was added to the visual, representing each of the users that have restored memories, in the form of many ʻstarsʼ to give the solar system texture and dimension.