Propeg, São Paulo
- Rua Joaquim Floriano, 1052 Bertolucci II - 14th floor - Itaim Bibi
- São Paulo, São Paulo 04534-014
- Brazil
- Phone: + 55713338-6155
- Country Phone Code: 55
- Website: www.propeg.com.br
- Email: propeg@propeg.com.br
Gay Group of Bahia - “Homo Affective Union”
Gay Group of Bahia
| Title | Homo Affective Union |
| Agency | Propeg |
| Advertiser | Gay Group of Bahia |
| Brand | Gay Group of Bahia |
| Product Category | Institutional/Public Interest/Non-Profit Org. |
| Campaign Name | Homo Affective Union |
| Country of Production | Brazil |
| Date of First Broadcast/Publication | July 20, 2011 |
| Media Type | Newspaper |
| Creative Director | Ariston Quadros |
| Creative Director | Ana Luisa Almeida |
| Art Director | Alisson Percontini |
| Copywriter | Fabiano Ribeiro |
| Copywriter | Irene Carballido |
| Account Director | Michele Estevez |
Story
Homo affective union became a law in Brazil on May, 2011. The campaign focus was to communicate to the society that homo affective union was since then guaranteed by law.
Concept
Homo affective union became a law in Brazil on May, 2011. The campaign focus was to communicate to the society that homo affective union was since then guaranteed by law. The idea was to copy part of the law in the ad highlighting it with the colors of the rainbow, element used to represent the Gay Group of Bahia.
Problem
Homo affective union became a law in Brazil on May, 2011. The campaign focus was to communicate to the society that homo affective union was since then guaranteed by law.