Needed to draw attention to a local mailing house. We came up with an unusual campaign concept that really worked. This is one ad in the campaign.
Catch attention with a series of print ads featuring an unusual/wierd photograph and headline. Tie it in with the mailing house services. Use dry, groaning humor to brand the shop as savvy, affordable, marketing partners who will brighten your day.
Nobody wants to read a boring print ad for mailing services.
Great response from the local business community. People call just to say how much they like their advertising. Developed many new client relationships.