Agency Profile
Horizon Draftfcb Middle East, Dubai 
- Sheikh Zayed Road Capricorn Tower, 10th Floor
- Dubai
- United Arab Emirates
- Phone: -4-354-4458
- Country Phone Code: 971
- Website: www.draftfcb.com
- Email: dubai@horizondraftfcb.com
Agency Type
- Advertising / Full Service / Integrated
Core Competencies
- Healthcare
- Advertising / Full Service / Integrated
- Media Buying / Planning
- Public Relations
- Shopper Marketing / Point of Sale / Sales promotion
- Digital / Web / Interactive Development
- Direct/Tele/Database Marketing/CRM
- Events / Sponsoring
- Strategy and Planning
Agency Philosophy & Competitive Advantages
By design, Draftfcb is an agency like no other, created to address a market need to deliver for clients: the often-elusive combination of creativity and accountability. Born from our dual heritage as a direct marketing-focused agency and a brand agency, our unique strength is the marriage of outstanding creative with very strong accountability. We don’t believe that creativity and accountability can be separated in creating marketing solutions for now and the future; only the synthesis of both can drive business-building and consumer-centric work.
Network Description
The regional network of Horizon Draftfcb encompasses 21 offices covering the Middle East & North Africa with over 400 people, and has dual headquarters in Dubai and Athens.
Draftfcb is a global network of 150 offices in 90 countries with 9,000 employees and is wholly owned by the Interpublic Group of Companies, a publicly traded global marketing communications services company (NYSE:IPG).
Contacts
New Business Contact
Mazen JawadManaging Director, Dubai
Phone: 971 4 354 4458
mazen.jawad@horizondraftfcb.com
New Business Contact
Tony RouhanaVP, Saudi Arabia & Levant
Phone: +966 2 650 3100
tony.rouhana@horizondraftfcb.com
Employees
Number of employees: 400
Joseph Atallah
Managing Director, Abu Dhabi
Phone: +971 2 443 9080
joseph.atallah@horizondraftfcb.com
Managing Director, Abu Dhabi
Phone: +971 2 443 9080
joseph.atallah@horizondraftfcb.com
Campaigns
- Advertiser: Tamanna
- Brand: Tamanna
- Name: September Christmas
- Advertiser: Just Falafel
- Brand: Just Falafel
- Name: Fresh Radio 'The Clip'
- Advertiser: Noor Islamic Bank
- Brand: Noor Islamic Bank
- Name: Shape Your Bank
- Advertiser: Noor Islamic Bank
- Brand: Noor Islamic Bank
- Name: BreastCancer
- Advertiser: Noor Islamic Bank
- Brand: Noor Islamic Bank
- Name: Dawn of a new day
- Advertiser: Ad Age
- Brand: Ad Age
- Name: China
- Advertiser: JUST Falafel
- Brand: JUST Falafel
- Name: Fresh Radio
- Advertiser: Arla Foods
- Brand: Puck
- Name: Nature
- Advertiser: Beiersdorf AG
- Brand: Nivea For Men
- Name: Extinguisher
- Advertiser: Powerhorse
- Brand: Powerhorse
- Name: Football
- Advertiser: Kraft Foods, Inc.
- Brand: Oreo
- Name: Grandpa & Grandson
- Advertiser: Kraft Foods, Inc.
- Brand: Oreo
- Name: 100 Years Arabia
- Advertiser: WWF International
- Brand: Marine Turtle Conservation Project
- Name: Blueprint
- Advertiser: Beiersdorf AG
- Brand: Nivea
- Name: Angelstar
Clients
| Advertiser | Brand | Business Sector | Type of Work | Since |
|---|---|---|---|---|
| Accor | Sofitel, Ibis, Novotel | Transport, Travel and Tourism | 2012 | |
| Agthia | Yoplait | Dairy Products & Eggs | 2012 | |
| Al-Madina Press | Al-Madina | Media, Publishing & Production | 2007 | |
| APCO | Petromin | Automotive Accessories & Services | 2012 | |
| Aswag al Oula | 1 Store | Department Stores, Supermarkets | 2011 | |
| Banque de Syrie et du Liban (BSL) | BSL | Banking, Finance, Law & Insurance | 2008 | |
| Beiersdorf AG | Nivea, Eucerin, Labello, 8x4, Hansaplast | Hygiene & Personal Care Products | 2008 | |
| BSF/CAAM | Banque Saudi Fransi | Banking, Finance, Law & Insurance | 2005 | |
| Chrysler Group LLC | Chrysler, Dodge, Jeep, Fiat | Automotive | 1999 | |
| Citigroup Global Markets Inc. | Citibank, CitiCards | Banking, Finance, Law & Insurance | 2012 | |
| Deutsche Bank | Deutsche Gulf Finance | Banking, Finance, Law & Insurance | 2009 | |
| DOT | Department of Transport | Institutional/Public Interest/Non-Profit Org. | 2012 | |
| Emirates Group | Emirates Skywards | Transport, Travel and Tourism | 2012 | |
| Foster Clark Products | Foster Clark | Beverages | 2006 | |
| Foster Clark Products | Foster Clark | Food | 2005 | |
| GSK | Rotarix, Varilrix | Health & Pharmaceutical Products | 2006 | |
| GSK | Rotarix, Varilrix | Health & Pharmaceutical Products | 2006 | |
| Hyundai | Hyundai | Automotive | 2005 | |
| Just Falafel | Just Falafel | Retail, Distribution & Restaurants | 2012 | |
| Kout Food Group | Pizza Hut, Taco Bell, Burger King | Retail, Distribution & Restaurants | 2010 | |
| Kraft Foods, Inc. | Oreo, Tuc | Food | 2003 | |
| Middle East Airlines (MEA) | MEA | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises | 2011 | |
| MoneyGram | MoneyGram | Banking, Finance, Law & Insurance | 2009 | |
| Riyadh Food Industries | Riyadh Food Industries | Food | 2011 | |
| Saudi Arabian Ministry of Health | Saudi Arabian Ministry of Health | Government & Other Authorities | 2008 | |
| Tamanna | Tamanna | Institutional/Public Interest/Non-Profit Org. | 2012 | |
| The Boeing Co. | Boeing | Aerospace & Aeronautics | 2010 | |
| The Dow Chemical Company | Dow Chemical | Chemicals & By-products, Metallurgy | 2008 | |
| Union National Bank | Union National Bank | Banking, Finance, Law & Insurance | 2012 |