True North Inc., San Francisco Follow Update

  • 417 Montgomery Street Suite 900
  • San Francisco, California 94104
  • United States
  • Phone: (+1) 415 732-0301

Médecins Sans Frontières/Doctors Without Borders - "Médecins Sans Frontières/Doctors Without Borders" - True North Inc.

  • Médecins Sans Frontières/Doctors Without Borders
  • Médecins Sans Frontières/Doctors Without Borders
  • Médecins sans Frontières
  • True North Inc.
  • United States
  • Online Acquisition Campaign
Product CategoryInstitutional/Public Interest/Non-Profit Org.
Date of First Broadcast/PublicationMay 2, 2011
Media TypeInternet Ad / Banner
Creative Director Daniel Brown
Associate Creative Director Jarrod Ballou
Art Director Seth Klassen
Copywriter Sean Sullivan
Account Director Matt Brown
Account Executive Ali O’Shaughnessy
Account Supervisor Katie Quigley

Concept

Doctors Without Borders/Médecins Sans Frontières (MSF) provides aid to victims affected by malnutrition, conflict, disease, and disaster. True North developed a multi-channel online acquisition campaign showcasing MSF’s unwavering commitment to saving lives in the world’s most dangerous places. Display ads drove to an interactive landing page that featured four short videos highlighting specific areas of need: malnutrition, conflict, disaster, and epidemics. 

Result

This strategic combination of creative and tirelessly optimized media placements proved successful, bringing in new donors in record numbers. Our campaign continues to evolve today, and we're proud to see our creative work provide a lifeline for those in desperate need around the globe.