Philosophy & Competitive Advantages
We develop total–media communication projects. Put more simply, we love to say that we make ideas, something rather different from having ideas.
Making ideas means strengthening original thoughts through solid evaluation. It means building ideas piece by piece. It means constantly imagining outcomes of substance at every step of the way. It is precisely because we make ideas this way that, in the end, making ideas is no longer enough. We want to save them as well.
Despite bearing the surnames of two creative specialists, Cernuto Pizzigoni & Partners is not a creative boutique. It is a communications agency, covering the whole spectrum of such activities and committed to large–scale projects, be they national or international.
It is a company based on the expertise of the founding members, but also incorporating other structural elements. Prime amongst these is the internal team, composed of young talents with strong multidisciplinary skills. Then there are the allied structures: PR, Events, Direct Marketing, Promotion, Media, Retail Marketing and New Media.
The result is a network that covers the whole communications chain. The network derives its cohesion from the business links and direct accountability of the founding partners, which also guarantees efficiency and results.