Creativity based on aesthetic attention to details and style and that uses all media to communicate.
The integrated communication between ATL and BTL and both influenced by the digital vision and language.
“Narration is the perfect pretext for repositioning Luxury Brands”
“Whithout narration there is no communication”
There are so many media: television, press, events, internet, smart phone.
The addition of digital media to the traditional media has enormous potential and importance.
The media as whole are a labyrinth that contains many pathways and contradictions. “This is where the competition is played out:
Relevance of the content
Characterisation of the Media
Magnetism of the event
A skilful alchemy must be created, to seek a strong feeling of empathy with the public.