A solutions company created to address business problems without the limitations of overhead, discipline or channel. In other words, 21st century ideas for 21st century opportunities.
Welcome to the People Ideas & Culture collective.
We started this wonderful journey with one simple thought in mind. If everything has changed in the world, how come nothing has changed in the communication world? Today advertising agencies still think the solution is an ad, digital companies still think it’s digital, media companies think the solution is just a channel, business consultants think it’s only operational.
But what if the answer is none of these, or a seamless combination of all of them?
We try and solve problems in the way they need to be solved. Not by trying and sell existing overhead no matter what the problem.
We combine strategic and creative thinking to breakdown barriers between channels and disciplines. And we use that to break down barriers between brands and people.
In other words... the power of People and Ideas to change Culture.
So this is the home for all those who want to share in that journey.
Everyone is welcome.
Let’s agree, disagree, join together and have fun.
The People Ideas & Culture Group is comprised of a few interdependent companies.
In addition to our main hub, People Ideas & Culture - located in Soho in New York City, in 2012 we were also very excited to introduce the world to CY&N by PI&C - a fresh, nimble, content development studio, featuring full in-house content creation capabilities, from video and photography production right through the editorial process - literally allowing the PI&C team to bring to life our wildest content creation ideas. Located in NYC, CY&N has full global capabilities.
In July 2013 we also launched Y by PI&C: our European hub. Y is an innovative, global, creative lab situated at the very core of Copenhagen, the European capital for Industrial Design and the most livable city in the world according to Monocle Magazine. Y is there to help serve our clients with solutions that span from industrial design, to production development and creative leadership all across Europe. The first two projects? Our own fashion brand called “Social Aesthetics”, featuring one-of-a-kind fashion pieces crafted using recycled yet incredibly refined fabrics collected throughout Italy’s many fashion warehouses and redesigned by our fashion experts to help this wonderful world sustain itself. And secondly, “Passione Italiana”, our first e-retail, delivering to Northern Europe only the best food items hand picked by our team within a number of extremely local, artisanal vendors in Italy.
In July 2016 we also launched PI&C Europe. Located in downtown Milan, this full-service creative office and production house is meant to serve our Italian as well as European clients, right from the world’s fashion capital.
Oh, and yes… Those of us living in NYC who are originally from Italy: we now have one more excuse to fly back to see grandma (and her unbelievable pasta).
Domenico Vitale - Chief Idea Architect, Founder
Doug Raboy - Chief Idea Architect, Partner
Melissa Cordaro - Head of Project Architecture, Partner
Mike Paletta - Executive Producer, Partner
Enrico Gatti - Head of Brand Architecture, Partner
Emilie Olsson - Executive Visual Architect, Partner