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Downy Deluxe - "Downy Deluxe – Act Like a Beauty " - MediaCom Mexico

  • Downy Deluxe – Act Like a Beauty
  • Downy Deluxe
  • Procter & Gamble
  • MediaCom Mexico
  • Mexico
  • Act Like a Beauty
Product CategoryCleaning Products, Soaps, Detergents
Date of First Broadcast/PublicationAugust 2010
Media TypeCase Study
Length180 Seconds
Media Director Betsabé Nava


Downy decided to launch its Deluxe line, a new range of premium softeners, it became obvious that the product would have to do things differently to stand out. How could we convince these women to purchase a new premium softener?

For Downy Deluxe to be successful, we would need to go beyond the usual marketing strategies. We needed to show consumers that Downy understood their needs better than anyone else.