MediaCom Latin America Buenos Aires, Argentina Media Buying / Planning


MediaCom Latin America Case Studies

Title "Downy Deluxe – Act Like a Beauty "
Agency MediaCom Mexico
Campaign Act Like a Beauty
Advertiser Procter & Gamble
Brand Downy Deluxe
Date of First Broadcast/Publication 8/2010
Business Sector Cleaning Products, Soaps, Detergents

Downy decided to launch its Deluxe line, a new range of premium softeners, it became obvious that the product would have to do things differently to stand out. How could we convince these women to purchase a new premium softener?

For Downy Deluxe to be successful, we would need to go beyond the usual marketing strategies. We needed to show consumers that Downy understood their needs better than anyone else. 

Media Type Case Study
Length180 seconds
Media Director Betsabé Nava

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