|Title||"Downy Deluxe – Act Like a Beauty "|
|Campaign||Act Like a Beauty|
|Advertiser||Procter & Gamble|
|Date of First Broadcast/Publication||8/2010|
|Business Sector||Cleaning Products, Soaps, Detergents|
Downy decided to launch its Deluxe line, a new range of premium softeners, it became obvious that the product would have to do things differently to stand out. How could we convince these women to purchase a new premium softener?
For Downy Deluxe to be successful, we would need to go beyond the usual marketing strategies. We needed to show consumers that Downy understood their needs better than anyone else.
|Media Type||Case Study|
|Media Director||Betsabé Nava|