MediaCom Latin America Case Studies

TitleDowny Deluxe – Act Like a Beauty
Agency
Campaign Act Like a Beauty
Advertiser Procter & Gamble
Brand Downy Deluxe
Date of First Broadcast/Publication
Business Sector Cleaning Products, Soaps, Detergents
Problem

Downy decided to launch its Deluxe line, a new range of premium softeners, it became obvious that the product would have to do things differently to stand out. How could we convince these women to purchase a new premium softener?

For Downy Deluxe to be successful, we would need to go beyond the usual marketing strategies. We needed to show consumers that Downy understood their needs better than anyone else. 

Media Type Case Study
Length
Media Director

Recent Work