Maxus North America New York, United States Media Buying/Planning

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Maxus North America Case Studies

Title "Good Vibrations"
Agency Maxus North America
Campaign Good Vibrations
Advertiser Church & Dwight Co., Inc.
Brand Trojan
Date of First Broadcast/Publication 6/2013
Business Sector Health & Pharmaceutical Products
LanguageEnglish
Problem

We filled NY with converted hot-dog carts - ‘Trojan Pleasure Carts’, hosting the world’s largest vibrator give-away.

Radio hype directed to Facebook where people could find Pleasure Cart location updates.

Thousands queued for their product – the city shut us down and we became front-page news. 

Story

How do you take away a taboo? You get on the street and shout about it, of course!

Philosophy

When Trojan entered the vibrator category we had to publicise a product that everyone’s too embarrassed to talk about.

We need to normalise vibrators by make the conversation unavoidable – and fun.

Result

10,000 Vibrators were given away.

We started a conversation that travelled across media delivering 700 million impressions in just four days.

Website visits increased 50%.

Trojan revenue increased by 33%. 

Media Type Case Study
Length130 seconds

Recent Work