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Titan HTSE - "Titan HTSE Enlightening Media" - Maxus Global

  • Titan HTSE Enlightening Media
  • Titan HTSE
  • Titan
  • Maxus Global
  • India
  • Titan HTSE
Product CategoryConsumer Electronics & Audio-Visual
More Information
Date of First Broadcast/Publication2012
Media TypeCase Study
Length115 Seconds
Technologically superior communications


Maxus India presents Enlightening Media through Ttian HTSE mobile phone model.

Young Indian consumers want the latest technology, but had rejected Titan watches as old fashioned and lacking innovation. To change this perception and convince them that the HTSE solar-powered line was cutting edge, Maxus redefined the way digital media is used to communicate, with the world's first light-powered Android, IOS and Facebook apps, and an augmented reality watch simulator. Social and mobile media spread the word to 2.5 million people and half-yearly sales targets were achieved in two months. Mashable voted it one of the World's Best Branded Apps and the youth imagery score improved by 20%.

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