Maxus APAC Singapore, Singapore Media Buying / Planning


Maxus APAC Case Studies

Title "Titan HTSE Enlightening Media"
Agency Maxus Global
Campaign Titan HTSE
Advertiser Titan
Brand Titan HTSE
Date of First Broadcast/Publication 2012
Business Sector Consumer Electronics & Audio-Visual

Maxus India presents Enlightening Media through Ttian HTSE mobile phone model.

Young Indian consumers want the latest technology, but had rejected Titan watches as old fashioned and lacking innovation. To change this perception and convince them that the HTSE solar-powered line was cutting edge, Maxus redefined the way digital media is used to communicate, with the world's first light-powered Android, IOS and Facebook apps, and an augmented reality watch simulator. Social and mobile media spread the word to 2.5 million people and half-yearly sales targets were achieved in two months. Mashable voted it one of the World's Best Branded Apps and the youth imagery score improved by 20%.

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Tagline Technologically superior communications
Media Type Case Study
Length115 seconds
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