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MTV - "MTV Iggy" - Vertic

  • MTV Iggy
  • MTV
  • MTV
  • Vertic
  • United States
  • MTV Iggy
Product CategoryOnline Press, Media & Information
More Informationhttp://mtviggy.com
Date of First Broadcast/Publication2011
Media TypeWeb Site
Strategic Planner Katie Ferrara

Concept

 

Problem

MTV's mtviggy.com is the primary site for showcasing music talent from around the world. The vast amounts of content - in terms of video, images and music – meant that MTV needed a site that was capable of continually scaling and that had robust CMS and database features. Furthermore, this site needed to be easily updated by multiple stakeholders globally from within the MTV Networks internal system.

Result

Vertic created the new mtviggy.com on the WordPress Enterprise platform. Following a period of due diligence it was decided that this platform would provide the most scalable content management system whilst being user-friendly enough to enable various edits from different MTV representatives around the globe.