Vertic New York, United States Digital

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Vertic Creative Work

Title "MTV Iggy"
Agency Vertic
Campaign MTV Iggy
Advertiser MTV
Brand MTV
Date of First Broadcast/Publication 2011
Business Sector Online Press, Media & Information
Problem

MTV’s mtviggy.com is the primary site for showcasing music talent from around the world. The vast amounts of content - in terms of video, images and music – meant that MTV needed a site that was capable of continually scaling and that had robust CMS and database features. Furthermore, this site needed to be easily updated by multiple stakeholders globally from within the MTV Networks internal system.

Philosophy

 

Result

Vertic created the new mtviggy.com on the WordPress Enterprise platform. Following a period of due diligence it was decided that this platform would provide the most scalable content management system whilst being user-friendly enough to enable various edits from different MTV representatives around the globe.

Media Type Web Site
More Information http://mtviggy.com
Strategic Planner Katie Ferrara

Recent Work