Philips had recently entered into the beauty market.
Their new product launch and activation strategy demanded that Philips also increase brand exposure through their digital skin assessment app and website.
The Philips RéAura Skin App was created for multiple initiatives including a POS channel, sales tool, and training, and therefore required a simple yet engaging design to ensure multiple user types can easily access relevant content according to needs.
For consumers, the app reinforced brand preference at physical and online retail locations whereas for the retail sales teams, they were able to further qualify consumer engagement. Interested users could view if the product was a fit.
Likewise, the app was a responsive tool used across multiple devices including desktop and tablet, used to capture potential leads once users competed their assessment and were interested to opt-in to receive additional Philips Skincare and product marketing follow up.