Vertic implements multichannel digital platform at LEO
May 3, 2013
Real customer relations are generated when a brand succeeds in engaging users in an ongoing dialogue. The prerequisite for keeping an ongoing dialogue is relevance. Relevance can be ensured when the brand continuously learns and applies this knowledge to the interactions with the user.Vertic has developed a global digitally centered dialogue program for patients at LEO, where content delivered to the users is carefully tailored according to the profile of the users.