Vertic and L2 Release the 2013 Digital IQ Index: Hotels Report
September 26, 2013
Today L2, in collaboration with Vertic, released the 2013 Digital IQ Index: Hotels report, which evaluates 48 hotel brands ranging in class (Economy, Midscale, Upper Midscale, and Upscale) on their performance in the digital realm.
The Future of the Hotel Industry
September 15, 2013
As mentioned in our previous post (“Hotels Should Jump on Board”), the hotel industry is experiencing intense global competition, and the only way to remain successful and stay ahead is to be innovative and have a strong focus on strategy.
Hotels Should Jump on Board: Pinterest's Potential for the Hotel Industry
September 2, 2013
The competition within the hotel segment is more intense than ever, due to the abundant amount of travel information and offerings the internet provides travelers. Therefore, hotels need to utilize unique marketing strategies to target numerous segments and stand out amongst the rest.
The Virtual Concierge
August 26, 2013
Standard room with a double bed? Or a standard room at the perfect temperature, a double bed with your favorite type of pillows, and a pre-booked massage. I think I’ll go with the second option. These customized rooms and add-on features are now a possibility when you stay at a hotel t…
Travel Sector Ups Digital Ad Investment
August 24, 2013
US travel advertisers will dedicate $4.96 billion to digital in 2017, more than double the $2.4 billion they spent in 2011, according to eMarketer's digital ad spending forecast, which encompasses both online and mobile advertising.