iCrossing, London Follow Update

  • 22 Chapter Street, 2nd Floor
  • London SW1P 4NP
  • United Kingdom
  • Phone: (+44) (0) 20.7821.2300
  • Fax: (+44) (0) 20.8433.7055

Toyota GB - "Driving Social Success" - iCrossing

  • Driving Social Success
  • Toyota GB
  • Toyota Motor Corporation
  • iCrossing
  • United Kingdom
  • Case Study
Product CategoryAutomotive
More Informationhttp://www.icrossing.com/toyotaiq-marketing-ca..
Media TypeCase Study


Connectedness at Work. Car-loving, tech-obsessed, eco-friendly folks trust word-of-mouth over advertising, prefer blogs to traditional media and are extremely skeptical of product-led campaigns. This is how we helped Toyota iQ connect with this hard-to reach audience through a smart social campaign targeting automotive, technology and environmental bloggers.