iCrossing London, United Kingdom Full Service Digital Agency


iCrossing Case Studies

Title "Building Global Search Success"
Agency iCrossing
Campaign Case Study
Advertiser Lego
Brand The LEGO Group
Business Sector Retail, Distribution & Restaurants

Connectedness at Work. To reach a worldwide audience of aspiring architects, would-be builders and all-around dreamers, you have to speak their language. This is how we used linguistic profiling and a smart global search strategy to help LEGO connect with customers in the U.S., Canada, Germany, France, Italy, Spain, Portugal, Netherlands and the U.K. 

Media Type Case Study
More Information http://www.icrossing.com/lego-marketing-case-s..