|Title||"Slacker Finds its Audience with Mobile"|
|Business Sector||Media, Publishing & Production|
Connectedness at work. We know that mobile is much more than a device. It's a way of building connected brands. By optimizing Slacker Personal Radio's music content for mobile via Google Adwords, Google and iCrossing helped Slacker acquire new customers with dramatic results, like improving Slacker's cost per acquisition by 70%.
|Media Type||Case Study|