iCrossing, London Follow Update

  • 22 Chapter Street, 2nd Floor
  • London SW1P 4NP
  • United Kingdom
  • Phone: (+44) (0) 20.7821.2300
  • Fax: (+44) (0) 20.8433.7055

Slacker Radio - "Slacker Finds its Audience with Mobile" - iCrossing

  • Slacker Finds its Audience with Mobile
  • Slacker Radio
  • Slacker, Inc.
  • iCrossing
  • United States
  • Case Study
Product CategoryMedia, Publishing & Production
More Informationhttp://www.icrossing.com/slacker-marketing-cas..
Media TypeCase Study


Connectedness at work. We know that mobile is much more than a device. It's a way of building connected brands. By optimizing Slacker Personal Radio's music content for mobile via Google Adwords, Google and iCrossing helped Slacker acquire new customers with dramatic results, like improving Slacker's cost per acquisition by 70%.