iCrossing, Munich Follow Update

  • Tal 11
  • Munich 80331
  • Germany
  • Phone: (0) 89/24 20 53-0
  • Fax: (0) 89/24 20 53-151

Toyota GB - "Driving Social Success" - iCrossing

  • Driving Social Success
  • Toyota GB
  • Toyota Motor Corporation
  • iCrossing
  • United Kingdom
  • Case Study
Product CategoryAutomotive
More Informationhttp://www.icrossing.com/toyotaiq-marketing-ca..
Media TypeCase Study

Story

Connectedness at Work. Car-loving, tech-obsessed, eco-friendly folks trust word-of-mouth over advertising, prefer blogs to traditional media and are extremely skeptical of product-led campaigns. This is how we helped Toyota iQ connect with this hard-to reach audience through a smart social campaign targeting automotive, technology and environmental bloggers.