iCrossing Munich, Germany Full Service Digital Agency


iCrossing Case Studies

Title "Driving Social Success"
Agency iCrossing
Campaign Case Study
Advertiser Toyota Motor Corporation
Brand Toyota GB
Business Sector Automotive

Connectedness at Work. Car-loving, tech-obsessed, eco-friendly folks trust word-of-mouth over advertising, prefer blogs to traditional media and are extremely skeptical of product-led campaigns. This is how we helped Toyota iQ connect with this hard-to reach audience through a smart social campaign targeting automotive, technology and environmental bloggers. 

Media Type Case Study
More Information http://www.icrossing.com/toyotaiq-marketing-ca..