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The LEGO Group - "Building Global Search Success" - iCrossing

  • Building Global Search Success
  • The LEGO Group
  • Lego
  • iCrossing
  • United States
  • Case Study
Product CategoryRetail, Distribution & Restaurants
More Informationhttp://www.icrossing.com/lego-marketing-case-s..
Media TypeCase Study

Story

Connectedness at Work. To reach a worldwide audience of aspiring architects, would-be builders and all-around dreamers, you have to speak their language. This is how we used linguistic profiling and a smart global search strategy to help LEGO connect with customers in the U.S., Canada, Germany, France, Italy, Spain, Portugal, Netherlands and the U.K.