iCrossing, Munich Follow Update

  • Tal 11
  • Munich 80331
  • Germany
  • Phone: (0) 89/24 20 53-0
  • Fax: (0) 89/24 20 53-151

Slacker Radio - "Slacker Finds its Audience with Mobile" - iCrossing

  • Slacker Finds its Audience with Mobile
  • Slacker Radio
  • Slacker, Inc.
  • iCrossing
  • United States
  • Case Study
Product CategoryMedia, Publishing & Production
More Informationhttp://www.icrossing.com/slacker-marketing-cas..
Media TypeCase Study

Story

Connectedness at work. We know that mobile is much more than a device. It's a way of building connected brands. By optimizing Slacker Personal Radio's music content for mobile via Google Adwords, Google and iCrossing helped Slacker acquire new customers with dramatic results, like improving Slacker's cost per acquisition by 70%.