|Title||"Celtra Social Rich Media Case Study: Maker's Mark"|
|Campaign||Celtra Social Rich Media Case Study: Maker's Mark|
|Advertiser||Jim Beam Brands Co.|
Beam was looking for a way to give the whisky community an interactive experience that could be uniquely Maker’s Mark, and wanted to test Social Rich Media (SRM) as a platform to take part in a conversation that is already taking place in social media.
Celtra’s “build once, publish everywhere” premise of the SRM product allowed Maker’s Mark to produce one creative concept and traffic it via tweets and Facebook posts. Upon tapping on a tweet or a post, a full screen, device-agnostic HTML5 ad unit opened inside the Twitter or Facebook mobile app. Upon completing the quiz, the user could retake it to improve their score or share the result with others.
|Media Type||Case Study|