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iCrossing Case Studies

TitleDriving Social Success
Campaign Case Study
Advertiser Toyota Motor Corporation
Brand Toyota GB
Business Sector Automotive

Connectedness at Work. Car-loving, tech-obsessed, eco-friendly folks trust word-of-mouth over advertising, prefer blogs to traditional media and are extremely skeptical of product-led campaigns. This is how we helped Toyota iQ connect with this hard-to reach audience through a smart social campaign targeting automotive, technology and environmental bloggers. 

Media Type Case Study
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