iCrossing, Seoul Follow Update

  • 275 Gongdeok-dong Mapo-gu
  • Seoul 121-721
  • South Korea
  • Phone: (+82) 2 3782 6813

Toyota GB - "Driving Social Success" - iCrossing

  • Driving Social Success
  • Toyota GB
  • Toyota Motor Corporation
  • iCrossing
  • United Kingdom
  • Case Study
Product CategoryAutomotive
More Informationhttp://www.icrossing.com/toyotaiq-marketing-ca..
Media TypeCase Study


Connectedness at Work. Car-loving, tech-obsessed, eco-friendly folks trust word-of-mouth over advertising, prefer blogs to traditional media and are extremely skeptical of product-led campaigns. This is how we helped Toyota iQ connect with this hard-to reach audience through a smart social campaign targeting automotive, technology and environmental bloggers.