A sleeping giant, situated near the foot of Mt. Rainier, Mutual of Enumclaw has been quietly providing excellent insurance coverage to people for 150 years. Yet, with a footprint across 4 western states, few people have heard of the company. With high marks on claims service and a stellar reputation among independent insurance agents, it was about time MoE, let the world know a few things about itself.
First step, a brand defining campaign that sums up the company's approach to insurance in one word: Thoughtful. Campaign elements include TV, Radio, Web and Outdoor, with interactive and web video content to follow.