|Title||ZTE | Grand X Max Launch Parties | Eventive Marketing
ZTE Grand X Max Launch Parties
Grand X Max
|Tagline|| Ask Me Why MAX Is better|
- Capitalize on the ‘Larger Than Life’ brand positioning and create larger than life party experiences including oversized props, furniture, and games.
- Make it seamless for ZTE by handling all facets of party planning including invitations, venue coordination, elements design & production, catering, and on-site hospitality.
- Create excitement through prize giveaways, DJ/music, food & drink, and shareable social media content.
- Provide brand education to attendees by incentivizing them to visit multiple demo stations through grand prize giveaways and a giant Plinko game board.
- Grand X Max launch date has been a moving target and there is a very short window of time to engage sales representatives, on a national level, and get them excited about the brand.
- To gain cooperation and motivation, associates must have a memorable brand experience tied to education about this new product.
- Associate attendance was 25% higher than events in the past
- Extremely positive feedback from all attendees
- Sales for Grand X Max are exceeding so much that two of the parties had to be moved to the next year