|Title||Ferrero USA | Nutella Spread the Happy Tour | Eventive Marketing
Nutella Spread the Happy Tour
|Tagline|| Spread the Happy|
- The national Nutella Breakfast Tour showcased the product as a breakfast food via sampling of Nutella on toasted bread or waffles.
- Brand ambassadors educated consumers on usage, versatility, and convenience of Nutella, especially targeting moms and college students.
- The iconic Nutella food truck and giant inflatable Nutella bottle provided instant, easy photo opportunities to be easily shared on social media.
- A national buzz was created via social media by promoting tour locations and a City Challenge Twitter contest to bring the truck and 5,000 jars of Nutella to the winning city.
- Grow household penetration of Nutella and leverage strong brand passion to increase brand engagement.
- Enable consumers to discover how to use Nutella and how it fits into their breakfast routine.
- 14,000,000 impressions
- Over 400,000 samples and branded materials distributed
- Household penetration increased by 18% from previous year