Bright Bright Great , Chicago Follow Update

  • 4131 W. Belmont Ave. #D
  • Chicago, IL 60641
  • United States
  • Phone: (+1) 773-697-9626

Andie K - "Andie K Brand + Web Launch" - Bright Bright Great

  • Andie K Brand + Web Launch
  • Andie K
  • Andie K
  • Bright Bright Great
  • United States
  • Brand Launch 2013
Product CategoryJewelry
More Informationhttp://andie-k.com
Date of First Broadcast/PublicationSeptember 18, 2012
Media TypeWeb Site
Length38 Seconds
Creative Director Jason Schwartz
Art Director Drew Rios
Copywriter Elaine Short
Inspirations and materials from around the world. One-of-a-kind jewelry

Story

Andie K uses unexpected materials-bone, horn, wood, semi-precious and precious stones-from around the world to create one-of-a-kind jewelry. Each handpicked piece is an original featuring handcrafted and Fair Trade beads whenever possible. Some beads are revered as sacred in their places of origin; others have been salvaged from obscurity. All have a narrative, embedded in the time-evident cracks and dimples of daily use, lending the unmistakable weight of character to a unique collection. It is this combination of signature elements that distinguishes an Andie K as elegant, refined-storied. 

Concept

Bright Bright Great was brought in from the brand inception to introduce Andie K as a luxury jewelry line. Andie K uses unexpected materials—bone, horn, wood, semiprecious and precious stones—from around the world to create one-of-a-kind jewelry. Each handpicked piece is an original featuring handcrafted and Fair Trade beads whenever possible.  

Problem

She is unknown as an artisan and collector. Andie also uses not traditionally sought after precious materials like diamonds and gold, so we needed to find the right look and voice that would best showcase the value of her jewelry as on par with fine art and Tiffany's. 

Result

BBG worked to create a high-end voice for both interactive/marketing and in-store experience. We focused on creating the right tools for her company and even ran aspects of her business to help kick start her line.