SMITH Seattle, United States Marketing/Creative Services

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SMITH Creative Work

Title "Reconnecting the oldest beer brand on the West Coast with the customers who loved it"
Agency SMITH
Creative / Art Direction SMITH
Campaign Integrated digital and traditional media campaign
Advertiser Blitz-Weinhard Brewing Co.
Brand Henry Weinhard's
Business Sector Beverages
Story

How do you revive a once great but now forgotten brand on its 150th anniversary? For Henry Weinhard’s – one of the Northwest’s original brewers – the answer was a campaign designed to demonstrate the brand’s historical importance in the Pacific Northwest. The team at SMITH utilized a variety of media and executions to tell the story of Henry Weinhard’s beer as a common bond that helped hold the famously independent denizens of the region together. A story that reminded Northwest beer lovers that Henry’s was a local craft beer that people from the Pacific Northwest could all call their own. 

Media Type Web Site
More Information http://www.henryweinhards.com

Recent Work