SMITH, Seattle Follow Update

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  • Seattle, Washington 98134
  • United States
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Henry Weinhard's - "Reconnecting the oldest beer brand on the West Coast with the customers who loved it" - SMITH

  • Reconnecting the oldest beer brand on the West Coast with the customers who loved it
  • Henry Weinhard's
  • Blitz-Weinhard Brewing Co.
  • SMITH
  • United States
  • Integrated digital and traditional media campaign
Product CategoryBeverages
More Informationhttp://www.henryweinhards.com
Media TypeWeb Site
Creative / Art Direction SMITH

Story

How do you revive a once great but now forgotten brand on its 150th anniversary? For Henry Weinhard's – one of the Northwest's original brewers – the answer was a campaign designed to demonstrate the brand's historical importance in the Pacific Northwest. The team at SMITH utilized a variety of media and executions to tell the story of Henry Weinhard's beer as a common bond that helped hold the famously independent denizens of the region together. A story that reminded Northwest beer lovers that Henry's was a local craft beer that people from the Pacific Northwest could all call their own.