|Title||Reconnecting the oldest beer brand on the West Coast with the customers who loved it|
|Creative / Art Direction||SMITH|
|Campaign||Integrated digital and traditional media campaign|
|Advertiser||Blitz-Weinhard Brewing Co.|
How do you revive a once great but now forgotten brand on its 150th anniversary? For Henry Weinhard’s – one of the Northwest’s original brewers – the answer was a campaign designed to demonstrate the brand’s historical importance in the Pacific Northwest. The team at SMITH utilized a variety of media and executions to tell the story of Henry Weinhard’s beer as a common bond that helped hold the famously independent denizens of the region together. A story that reminded Northwest beer lovers that Henry’s was a local craft beer that people from the Pacific Northwest could all call their own.
|Media Type||Web Site|