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Cisco - "Making the Network Relevant" - SMITH

  • Making the Network Relevant
  • Cisco
  • Cisco Systems, Inc.
  • United States
  • Cisco’s Visual Networking Index (VNI) program
Product CategoryOthers
More Information
Media TypeInteractive
Creative / Art Direction SMITH


Cisco builds the technology that makes the Internet work—which is incredibly cool. But finding ways to make it relevant can be tough. That’s when Cisco calls on SMITH.

SMITH has created everything from social campaigns to digital experiences that demonstrate the impact of Cisco's technology. 

Creating ways to help users understand the value of Cisco’s networking technology can be both fun and challenging. Take, for example, SMITH’s work around Cisco’s Visual Networking Index (VNI) program—a thought leadership initiative designed to help share data on worldwide networking activity and explore future trends. SMITH has not only designed and executed projects that make this data more easily consumable and understandable through rich visualizations and interactive experiences, but also been able help Cisco capture new data that adds additional insights and increases its value. 

Now in its fourth year, the Global Internet Speed Test App (GIST) has been downloaded over 1 million times, with worldwide users conducting tests daily. Expansions on this program include web visualizations, animated infographics, and customizable graphs that analysts can use to share Cisco’s data.