GPJ Experience Marketing Auburn Hills, United States Events/Sponsoring


GPJ Experience Marketing Creative Work

Title "The House of Innovation"
Agency GPJ Experience Marketing
Creative / Art Direction GPJ Experience Marketing
Campaign The House of Innovation
Advertiser Under Armour
Brand Under Armour
Business Sector Apparel, Fashion & Footwear

How do you introduce the world to the world’s fastest shoe? Under Armour challenged GPJ Experience Marketing to launch UA SpeedForm Apollo in America’s busiest city, at it’s busiest time, in one of it’s busiest places: New York, Super Bowl weekend, Grand Central Station.

We accepted.

GPJ experts in strategy, creative, planning and production transformed Grand Central Station’s Vanderbilt Hall into the Under Armour House of Innovation: 12,500 sq. feet of bold, brash, pure Under Armour. It was the ultimate stage for the ultimate shoe. Four days and 700,000 people later, there was zero doubt that UA SpeedForm Apollo is the world’s fastest show, and that GPJ and Under Armour are just getting started. 

Media Type Outdoor/Out of Home
Length90 seconds
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