GPJ Experience Marketing, Auburn Hills Follow Update

  • 3600 Giddings Road
  • Auburn Hills, MI 48326
  • United States
  • Phone: (+1) -248-475-2500
  • Fax: (+1) -248-475-2324

Under Armour - "The House of Innovation" - GPJ Experience Marketing

  • The House of Innovation
  • Under Armour
  • Under Armour
  • GPJ Experience Marketing
  • United States
  • The House of Innovation
Product CategoryApparel, Fashion & Footwear
More Informationhttp://www.gpj.com/#/article/806
Media TypeOutdoor / Out of Home
Length90 Seconds
Creative / Art Direction GPJ Experience Marketing

Story

How do you introduce the world to the world's fastest shoe? Under Armour challenged GPJ Experience Marketing to launch UA SpeedForm Apollo in America's busiest city, at it's busiest time, in one of it's busiest places: New York, Super Bowl weekend, Grand Central Station.

We accepted.

GPJ experts in strategy, creative, planning and production transformed Grand Central Station's Vanderbilt Hall into the Under Armour House of Innovation: 12,500 sq. feet of bold, brash, pure Under Armour. It was the ultimate stage for the ultimate shoe. Four days and 700,000 people later, there was zero doubt that UA SpeedForm Apollo is the world's fastest show, and that GPJ and Under Armour are just getting started.