|Date of First Broadcast/Publication||12/2013|
|Business Sector||Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation|
During the brainstorming process, we came up with a campaign that would not only spark conversation online, but would also serve as an incognito product demonstration for Vivint’s Home Security and Automation services. We decided we would post a video on YouTube that pulled at the heart strings of all those who watched it and we would post it without any explanation, this way the viewers could create the story that they wanted.
Vivint is the largest home automation services provider in North America. They came to us wanting to boost their brand recognition, create online buzz and jumpstart their digital marketing efforts. Our objective was to create a campaign that would start a conversation online and get people talking about Vivint.
We produced a 30-second video filmed through the lens of a home security camera. We filmed it so that it looks as if the security camera has candidly picked up a guy dropping a girl off after a date. Being a bit overeager, he goes in for the kiss only to get dodged, bro-hugged and rejected. After the girl goes inside, the guy lingers for a few seconds taking in what just happened, hangs his head and shamefully walks back to the car. A heart-breaking tale of what it is like to be “Friendzoned.” The video cost less than $500 to produce and we used YouTube and Reddit to post the video.
|Tagline||Friendzoned, viral video|
|Media Type||Case Study|