So what do we actually do? We describe ourselves as Transformation Partners. We exist to help brands shine brighter. We put strategy and business success at the heart of our approach then develop ideas that help you outshine (rather than outspend) the competition.
Which is why we’ve built a reputation for work that works and why The VCCP Partnership has won more effectiveness awards than any other agency of the same age.
So how do we do it? First up it takes more than glossy advertising as we believe it only works if it all works. Only if a consumer experience is compelling and coherent from initial search query to in-store purchase can we expect to have a transformational impact on a client’s business.
This is why VCCP Sydney is a fully integrated creative agency, with a diverse range of talent working with our clients across Australia, Asia and beyond.
Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking.
Brilliant ideas come from openness.
Great teams take responsibility for each other.
Be On Time
Deliver on time, or earlier.
Small motivated teams achieve the best results.
Its easy to complicate, it's difficult to simplify.
Listen to whoever wants to speak to you.
Keep open books and admit mistakes.
Take pride in the work we produce.
Delay is corrosive, energy is infectious.
Alongside Sydney, VCCP have offices in London, Berlin, Madrid and Prague.
You could call us a modern agency micro-network. We’d rather say working with us is like having access to a family of smart thinkers and creativity across in our offices around the world. With 700 people across 6 offices, we’re large enough to have this scale, but small enough to know each other and pick up the phone to get a creative team in Madrid or a data strategist in London putting their minds onto your brand.
Our Sydney office was founded in 2012 to help launch Compare the Market (and Meerkat) to Australia. Since then we've grown at the right pace, into a 25 person agency, working out of Surry Hills in Sydney. We’re also lead strategic and creative agency for the likes of ING Direct, Fitness First, Appliances Online and Ancestry. Smart, future-focused brands – for whom commercial results, brand health and customer footfall are the type of metrics our work delivers on.