Wieden + Kennedy unveils new global campaign for the Nokia E7 Smartphone
March 21, 2011
This month W+K are launching a new global campaign for the new Nokia E7. With this device, Nokia intend to break all the conventions and encourage people to define their own success, wherever they are.
Success is what you make it. It is no longer just about your latest car, your new house, or the amount of money you earn. It is more personal and human than that. It is about looking at life from a different angle, your angle.
The campaign will launch with a series of different TVCs running across the world in TV and cinemas (60”, 45”, 30” and 15”cut downs of the individual success stories).
These memorable TV spots show spontaneous and authentic images in combination with surprising surroundings and global casting. Produced by Wieden + Kennedy Amsterdam together with award-winning director Brent Harris, the TVC’s feature a vibrant track by the English indie band Lovvers.
The films will be complemented by a strategic two-tier print campaign. The first set of print, photographed by Dan Tobin Smith, highlights the unique features of the product through punchy headlines linked to the E7 and different definitions of success.
The second set of print has a more lifestyle-feel, focusing on small human success stories, shot by Paulo Martins, demonstrating how success can differ from individual to individual.
Special activations, online creative, apps and retail materials created both by Wieden + Kennedy Amsterdam and other partner agencies will complete the campaign after launch.
Lee Newman, Managing Director of Wieden + Kennedy Amsterdam said, “This campaign illustrates how diverse people's definitions of success can be. And it does so with warmth, optimism and authenticity. It's a beautiful reflection of the Nokia brand.”