| Title | Poof |
| Agency | J. Walter Thompson New York |
| Campaign | 4 out of 5 Dentists - Trident |
| Advertiser | Pfizer |
| Brand | Trident |
| Date of First Broadcast/Publication | 2003 / 1 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Media Type | Television |
| Length | |
| Market | United States |
| Chief Creative Officer | Michael Campbell |
| Creative Director | Richard Sabean |
| Creative Director | Jeff Watzman |
| Copywriter | Richie Glickman |
| Art Director | Jim Carroll |
| Agency Producer | Anthony Garetti |
| Agency Producer | Nick Setounski |
| Production Company | The Company Productions |
| Director | Richard Sabean |
| Editor | Niko Diehm |
| Editing Company | JWTwo |