Title | Syndrome |
Agency | J. Walter Thompson New York |
Campaign | Bing Launch - Microsoft |
Advertiser | Microsoft |
Brand | Microsoft |
Date of First Broadcast/Publication | 2009 / 6 |
Product | Bing |
Business Sector | Search Engines |
Tagline | bing & decide |
Story | The campaign positions Bing as a Decision Engine that helps people make important decisions faster (focused in four key verticals- shopping, travel, local and health). |
Media Type | Television |
Length | |
Soundtrack | Train De Nuit |
Sound | Sound Lounge |
Chief Creative Officer | Ty Montague |
Chief Creative Officer | Harvey Marco |
Executive Creative Director | Walt Connelly |
Creative Director | Jeremy Postaer |
Art Director | Andrea Schneider |
Art Director | John Cornette |
Copywriter | Dave Ekholm |
Copywriter | Brock Kirby |
Director of Integrated Production | Claire Grupp |
Executive Agency Producer | Sam Walsh |
Director | Brian Buckley |
Agency Producer | Kristen Barnard |
Editor | Chris Franklin |
Editing Company | Big Sky |
Production Company | Hungry Man |
Post Production | Cheryl Panek |
Music Producer | Lilah Wilson |
Music | The Brothers |
Strategic Planner | Robin Bardolia |
Strategic Planner | Rachel Rodgers |
JWT Director of Broadcast Production & Content | Joe Calabrese |
Business Director | Beth Waxman-Arteta |
Business Director | Diane Epstein |