Macy's is America's biggest department store chain, famous for huge holiday spectacles. But with 798 stores, they struggle to connect with families in local markets. So this Christmas, we kicked off a new holiday tradition that would support drama programs in schools across the country. For the 2012 holiday season, we created a new tradition for school stages across the country. "Yes, Virginia: The Musical", a brand-new show based on Macy's beloved animated Christmas special. No rights. No royalties. Any school in America could put on the show-free. In the end, more than 1300 schools all across the U.S. staged the new musical.