JWT New York, New York 
- 466 Lexington Avenue
- New York, New York 10017
- United States
- Phone: 212-210-7000
- Fax: 212 210 7526
- Country Phone Code: 1
- Website: www.jwt.com
- Email: [email protected]
Lipton Cup-A-Soup - “Mr. Cliche”
Unilever| Title | Mr. Cliche |
| Tagline | Beat the 3 p.m. slump |
| Agency | JWT New York |
| Advertiser | Unilever |
| Brand | Lipton Cup-A-Soup |
| Product Category | Soups, Stuffing, Cooked Sauces |
| Campaign Name | Beat the 3 p.m. Slump |
| Market | United States |
| Country of Production | United States |
| Date of First Broadcast/Publication | January 1, 2004 |
| Media Type | Television |
| Length | 30 Seconds |
| Awards | Cannes Lions International Festival of Creativity, 2004 (Shortlist) for Savoury Foods |