| Title | Consumer Confidence Website |
| Agency | J. Walter Thompson New York |
| Campaign | Consumer Confidence Website |
| Advertiser | Diamond Trading Company |
| Brand | DTC |
| Posted | December 2006 |
| Business Sector | Jewelry |
| Tagline | A Diamond is Forever |
| Story | Our job was to create a website to show how the diamond industry is handling the issue, along with the ways it is contributing to economic prosperity and growth in countries around the world. |
| Philosophy | A no-nonsense, factual website where consumers, press and trade members can get information about the issue of conflict diamonds. The site was developed with a journalistic rigor and is intentionally non-promotional. The site was built around something thatís irrefutable: the facts. Itís supported with first-person testimonials and links to independent third-party articles and an industry section, which further enhances the transparency of the site. |
| Problem | The issue of conflict diamonds is entering the consumerís mindset via the news, music videos and a soon-to-be released major motion picture. |
| Result | Launched in September '06, says the client that reaction has gone way beyond our expectations. |
| Media Type | Web Site |
| More Information | diamondfacts.org |