Title | Gorillas |
Agency | J. Walter Thompson New York |
Campaign | Gorillas |
Advertiser | HSBC |
Brand | HSBC |
Posted | December 2006 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | Build awareness of the HSBC brand in the on-line medium. Engaging flash and rich-media interactive units positioned on highly targeted third-party web sites. |
Philosophy | Initiative a conversation with prospective HSBC customers on a variety of controversial topics, driving them to the web site where they can interact and see how their POV compares to the rest of the world. |
Result | Winner of a Silver medal for best interactive campaign at the 12th annual Financial Communications Society awards show. Delivered a solid .13% CTR for flash units, and an excellent interaction rate of .34% for rich-media units. Ad campaign ongoing. |
Media Type | Web Advertising/Banners |
More Information | www.yourpointofview.com |