TitleWindfarms
Agency
Campaign Windfarms
Advertiser HSBC
Brand HSBC
PostedDecember 2006
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story Build awareness of the HSBC brand in the on-line medium.



Engaging flash and rich-media interactive units positioned on highly targeted third-party web sites.
Philosophy Initiative a conversation with prospective HSBC customers on a variety of controversial topics, driving them to the web site where they can interact and see how their POV compares to the rest of the world.
Result Winner of a Silver medal for best interactive campaign at the 12th annual Financial Communications Society awards show. Delivered a solid .13% CTR for flash units, and an excellent interaction rate of .34% for rich-media units. Ad campaign ongoing.
Media Type Web Advertising/Banners
More Information www.yourpointofview.com

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