| Title | Wheel |
| Agency |
J. Walter Thompson New York
|
| Campaign |
Wheel
|
| Advertiser |
HSBC
|
| Brand |
HSBC
|
| Date of First Broadcast/Publication |
2006 / 3
|
| Business Sector | Banking & Financial Services, Investments, Stock Brokers
|
| Story | As part of HSBC's ìpoints of view brand position, we interacted with potential customers by illustrating different perspectives on things they would like to do with their tax money. |
| Philosophy | Campaigned was designed to illicit responses from customers on the emotional subject of taxes. Message was taken directly to the street where consumers were invite to participate in the campaign by creating their own pie charts. |
| Problem | To capture new deposits during the spring Tax season by getting more people to open tax and retirement accounts at HSBC before April 17th. |
| Result | Overall campaign bought in a total of 23,686 new accounts with $927,051,000 in new deposits. |
| Media Type |
Web Advertising/Banners
|
